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Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does...

In this post, I’m going to show you four powerful tactics anyone can use to write stellar ad copy.

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1. Show viewers how you’ll solve their problem

When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. This is the first thing a visitor will read after all.

Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention.

To stand out, your ad headline needs to mirror the visitor’s end goal (similar to the bridge after bridge copywriting formula).

People click on an ad because it promises to help solve their problem, not because they think the ad checks all the right keyword boxes.

Before you create an ad, think about what the user on the other end wants to accomplish and how your headline can help fulfill that need.

For example, take a look at the ads for the keyword “sell books”: